NBA Players Signed With Under Armour

In recent years, Under Armour, one of the newer entrants into the world of sports apparel, has begun signing major NBA athletes as brand sponsors.

And while Nike and their Air Jordan brand dominate much of the basketball landscape, from jersey sponsorships to on court shoes, both expensive and affordable, to accessories, hoodies, and gear, there are a growing number of NBA players and athletes opting to sign with other major brands, including Under Armor, Reebok, Adidas, and Puma.

Below, we are going to review the best NBA players signed with Under Armour, in addition to just how much Under Armour is paying these superstar NBA players for their sponsorship.

Why Are NBA Players Signing With Under Armour?

While, in decades past, superstar athletes including Michael Jordan, Kobe Bryant, and LeBron James have opted to sign sponsorship deals with the likes of Nike, more-and-more athletes are beginning to sign with Under Armour.

But just why are so many superstar NBA athletes opting to sign with Under Armour over the likes of Nike?

And while the obvious answer is the value of the sponsorship deal, it actually goes much further than that.

While Nike, Adidas, and Under Armour are able to provide nearly an endless amount of sponsorship funds to an athlete, only Under Armour, as the newer entrant, is able to provide a more intimate and personal sponsorship experience.

As compared with the likes of Nike and Adidas, global conglomerates with entrenched markets, Under Armour does not have that advantage.

As such, they are forced to provide a more personal and intimate relationship with their superstar athletes, winning over these athletes with their customer service and personalized treatment.

List of NBA Players Signed With Under Armour

Steph Curry

Perhaps the most famous NBA player signed with Under Armour is none other than Steph Curry. Regarded as one of the greatest basketball players of all time, and as the greatest shooter in NBA history, Steph inked his deal with Under Armour in 2020.

Under the “Curry Brand”, Under Armour is looking to attract younger audiences more traditionally inclined to the Jordan Brand. And signed until 2024, Under Armour will be paying Curry a reported $20-million per year.

Since signing with Under Armour, the Curry Brand has come out with a number of popular basketball shoes and has quickly risen in the popularity charts. However, one of our favorites is the Men’s SC 3zer0 IV’s.

Affordable, yet sleek, the shoe provides superior coverage over the ankle and comes in dominant colors which aren’t overshadowed by unnecessary flair or fluff.

Joel Embiid

One of the dominant big-men in the league right now, Joel Embiid is a Cameroonian basketball player who currently plays the center position for the Philadelphia 76ers.

Joel Embiid was born in Yaoundé, Cameroon, and played volleyball and soccer as a young child.

Signing with Under Armour in 2018, Embiid inked a four-year, $196 million extension in August 2021.

Mo Bamba

A breakout star playing for the Orlando Magic, Mo Bamba signed a deal with Under Armour in 2018. Known for his 7-foot 10-inch wingspan, Bamba was highly recruited both after high school and college.

However, although the multi-year deal details were not released, it was reported that the Under Armour contract Mo Bamba signed was worth multiple millions of dollars per year.

Patty Mills

An Australian basketball player, Patty Mills currently plays for the Brooklyn Nets. Selected by the Portland Trail Blazers with the 55th overall pick in the 2009 NBA draft, Mills has had a significant impact on the Nets, helping to lead them to the playoffs in recent years.

Patty Mills signed his deal with Under Armour in 2019, yet terms of the deal were never disclosed.

Emmanuel Mudiay

Emmanuel Mudiay is a Congolese-American basketball player who last played for the Sacramento Kings. Selected with the seventh overall pick in the 2015 NBA draft by the Denver Nuggets, Mudiay has proven to be a solid player on any team which he plays for.

Signing with Under Armour in 2014, he reportedly makes an additional $1-million per year from the deal.

Dennis Smith Jr.

Having attended North Carolina State University for one season, Dennis Smith Jr. was selected ninth overall in the 2017 NBA draft by the Dallas Mavericks. Having last played for the Portland Trail Blazers, he has proven to be an adept and intelligent player in his time in the league.

Joining Under Armour in 2017, Dennis Smith Jr. rejected both Nike and Adidas to join Under Armour and reportedly signed a three-year deal worth $2-million.